Author's details

Name: Keith Appleton
Date registered: 05/09/2012


Keith Appleton BA (Hons), N.Dip.M, MInstLM has extensive experience within an academic, managerial and strategic leadership role and is a member of the UK Institute of Leadership & Management. Keith has written for a diverse range of publications including the national/local press, business magazines, on-line sports publications and blogs. Dubious claims to fame include being on the former Prime Minister (Tony Blair) christmas card list, related to Brian Ferry, being interviewed for Norweigan TV, giving a well known UK TV celebrity chicken pox, owning one square metre of New Zealand forest and turning down an invitation to meet the Princess Royal at Buckingham Palace! He also shares the same birthday as Albert Einstein, but thankfully not the same hair style and can be contacted at or you can follow him at

Latest posts

  1. Match Preview: Aston Villa v Sunderland AFC – 29 April 2013 — 26/04/2013
  2. Match Preview: Sunderland AFC v Everton FC – 20th April 2013 — 16/04/2013
  3. Match Preview: Newcastle United v Sunderland AFC – 14 April 2013 — 11/04/2013
  4. Match Preview: WBA v Sunderland AFC – 23 Feb 2013 — 22/02/2013
  5. Match Preview: Sunderland AFC v Arsenal FC – 9 Feb 2013 — 08/02/2013

Author's posts listings

Feb 08 2013

Match Preview: Sunderland AFC v Arsenal FC – 9 Feb 2013

The Gunners may be firing blanks with no trophies for seven years, but they remain one of the most successful clubs in English football having won 13 League titles, 10 FA Cups, 13 FA Community/Charity Shields and 2 League Cups. Arsenal also hold the record for the longest uninterrupted period in the English top tier …

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Feb 01 2013

Match Preview: Reading FC v Sunderland AFC – 2 Feb 2013

Established way back in 1871, Reading FC is one of the oldest teams in England.  However, they didn’t join the Football League until 1920 and had to wait until 2006 to make their debut in the top-tier of English Football, only to be relegated two years later. If you follow my match previews you already know that I …

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Jan 25 2013

Match Preview: Sunderland AFC v Swansea City AFC – 29 Jan 2013

In my last preview I mentioned Gary Lineker’s Sunderland tweet. Less than 24 hours later he sensationally deleted his Twitter account, saying goodbye to his 1.3 million followers. The reason is unclear, but I suspect it was down the ever-growing influence of The North East HUB. But let’s focus on the matter in hand. Swansea …

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Jan 17 2013

Match Preview: Wigan Athletic v Sunderland AFC – 19 Jan 2013

The only thing consistent about Sunderland is their inconsistency. On one hand they have won four of their last seven Premier League games, whilst on the other they have been knocked out of both cup competitions this season by Championship sides, despite enjoying home advantage. I mean its driving me mad! I plan to be …

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