May 16 2013

It’s all in the Jeans: intu Metrocentre, 18-19th May 2013


Be a fashion jean-ius with intu Metrocentre and Cosmopolitan magazine!

Jean Genie is back! Intu Metrocentre is proud to announce the return of the highly popular style campaign  in association with Cosmopolitan magazine, which will be in centre from Saturday 18th to Sunday 19th May and it’s completely FREE of charge! From 10am on Saturday and 11am on Sunday, the Jean Genie stylists will help shoppers of all ages find the perfect pair of jeans to fit their shape and complement their style. From bootleg to cropped, skinny to straight leg, Jean Genie aims to help solve all of your denim dilemmas!

The Genie campaign aims to indulge shoppers with a unique styling experience, complete with expert stylists and the latest new season fashion to admire from retailers including Levis , River Island , Republic and Dorothy Perkins.

Located in Town Square, shoppers are invited to book their appointments in advance or on the day at

to enjoy a one-to-one 30 minute consultation with the Jean Genie stylists who will ensure that they find the perfect jeans!

Shoppers will receive a complimentary £5 gift card for intu Metrocentre when they show proof of a purchase from their Jean Genie session. Plus, there will be exclusive offers from participating retailers.

Karen Carr, Marketing Manager at intu Metrocentre comments, “After the tremendous success of the Jean Genie campaign earlier last year, we are extremely excited to see the styling pods back in centre. We like to provide our shoppers with a personal touch to make their shopping experience as exclusive and enjoyable as possible. The stylists will be on hand throughout the event to assist shoppers with queries, worries and questions about how to find the perfect pair of jeans and where to find it in centre! With summer just around the corner, now is the perfect time to find your dream denim with the fantastic fashion in centre!”

Michaela Dale of intu Metrocentre Style Team says, “Jeans are a staple piece for every wardrobe and work well for so many of us because they come in such a great range of different styles, shapes and fits. For example, skinny jeans are perfect for a longer leg whilst bootleg is ideal for complementing a full hourglass figure.  Denim can be glamourised with heels and accessories or dressed down with comfy cottons for a soft luxe look – the versatility means jeans can suit anyone’s style! Jean Genie is about finding the perfect pair of jeans to suit your look whilst complementing your shape and style” 


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