Sep 01 2016

New App for Sunderland Empire Theatregoers


Ordertorium, a new technology app is set to be rolled out at Sunderland Empire which will give patrons the opportunity to enjoy a cold beverage, ice cream or snack without leaving their seat.

Maybe you are dashing from work and have no time to queue at the bar or you would like to surprise that special someone with a glass of bubbly direct to your seats? If so, Sunderland Empire now has an app for that!

Ordertorium which successfully runs at Ambassador Theatre Group (ATG) West End theatres and a selection of regional theatres will be launched at Sunderland Empire ready for the autumn season and orders can be made from Tuesday 26 September 2016 for that evening’s performance of Ghost the Musical.

The app can be downloaded ahead of arrival to the theatre (or you can wave your menu in the air ahead of the performance and interval) and gives patrons the option to pre-book and pay for a range of drinks and snacks either from home or from the comfort of your seat in the auditorium. A member of staff will then deliver direct to the seat pre-show and during the interval.

To take advantage of free seat delivery with no queues and best value on a range of drinks and snacks you can download the app for free by searching ATG on the Apple App Store or via Android App on Google play.

A spokesperson for Ambassador Theatre Groups (ATG) said:

“Investment in rolling out the ordertorium project is part of a substantial capital improvement plan which has been budgeted for Sunderland Empire for 2016/17 as part of Ambassador Theatre Groups ongoing commitment to invest into capital projects to enhance customer experience.  Investment will be committed to a number of other refurbishments front of house including the Dress Circle bar and proposed new Bistro, Ambassador Boxes, and the façade repairs project that includes repair of the Terpsichore statue damaged in high winds.”

Ben Phillips, General Manager, Sunderland Empire said:

“We are delighted that we are one of the regional venues set to roll out Ordertorium this September. We have a range of bespoke packages and experiences available to enhance the theatre experience and we are excited to launch Ordertorium which aims to make the visit to our beautiful Edwardian theatre even more special and relaxing.”


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