Our guide: How to use twitter for business

So you have signed up for a twitter account to help promote and advertise your business…what to do next?

1. profile CHECK:

An avatar or you will be left with the plain default egg image.
A nice background and header image related to your business, eg. A cake maker may add an example photo of their cakes.
A location, being able to know where a business is in a glance is very useful.
Your website address or if you don’t have a website a social media link eg. your Facebook page.
A short description about your business.
A strong password.

Start tweeting, compose new tweet > write your message, to direct it to a person include their twitter ID eg. ‘@thenortheasthub Hello, how are you?’
Check your direct messages a few times a week. Watch out for spam messages, don’t click on any links just delete the message/tweet and block the person who sent it.
You can receive email notifications and/or mobile notifications to keep up to date with your activity. If you are getting too many notifications go into these setting and uncheck some of the notifications you don’t need.
Don’t just wait for people to contact you, look through your followers tweets by clicking on ‘home’. To reply to a tweet which interests you, hover over the tweet and click on ‘reply’. If you don’t have time to reply you can always ‘favourite’ the tweet for later.
Be-careful what you tweet, keep it business based and lighthearted.
Don’t try and sell too much on twitter, try using it instead to promote your testimonials, clients, useful relevant advice etc.

When people search twitter for useful information they may search for a #hashtag.
For example if I am looking for a plumber in Newcastle I would maybe search the hashtags #plumber #Newcastle together.
There are many twitter hours that are aimed at promoting certain businesses / topics with the hour stated. They do this by using a unique #hashtag. Here are some useful #hashtags for north-east businesses:

#NEFollowers hour – This is ours, use it EVERY THURSDAY 2-3PM

#NEhub (anytime) – This is ours too, use it anytime and we will retweet your message to our followers

#Darlobizhour (Monday 7-8pm)

#Codurhamhour (Wednesday 2-3pm and Sunday 8-9pm)

#Hartlepoolhour (Wednesday 7-8pm and Sunday 3-4pm)

#Gatesheadhour (Thursday 8-9pm)

#Sunderlandhour (Thursday 8-9pm)

#Teessidehour (Thursdays 8-9pm)

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Please post any questions on social media you have below or email info@thenortheasthub.com

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