At 23.59 on 4th August the north east made it over the finishing line to beat the North West, the Midlands and Northern Ireland in a race to WIN £1 Million pound advertising at Heathrow Airport!
Two hours before the deadline Northern Ireland were leading by 700 votes. Then with only 5 minutes to go Northern Ireland were leading by 50 votes, but a MASSIVE collaborative effort across twitter, facebook and other social media helped the north east go into the lead with just 2 minutes to go! With us safely in the lead by over 100 votes when the 23.59 deadline hit!
North East 19244
Northern Ireland 19096
North West 1773
*Rough figures taken at 23.59
The competition was run by heathrow airport in partnership with Love GREAT Britain for the public to choose which region they would like to see win a £1million advertising campaign across Heathrow’s terminals!
Votes were cast by clicking “like” on the facebook photo of Hadrian’s Wall representing the north east’s entry.